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- Brand: Sony
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Sony a7 IV Digital Camera With FE 28-70mm Lens Kit Summary
Accompanying the release of the updated Sony a7 IV full frame digital camera comes this lens kit, which adds the versatile Sony FE 28-70mm f/3.5-5.6 OSS zoom kit lens. This allows you to head straight out and create compelling content with this formidable hybrid camera and lightweight lens that gives impressive optical performance. The lens weighs just 295g and features Optical SteadyShot while the camera body brings 5.5 stops of in-body stabilisation. The versatile zoom range is ideal for day to day shooting of a range of subjects, making full use of the brand new 33 megapixel sensor. You’ll also be able to capture spectacular movies at up to 4K/60p in Super35 format with full pixel readout. The camera body has also seen a comprehensive set of upgrades with every aspect updated to include the very latest technology Sony has to offer.
Key Features
- Camera and lens kit which includes the Sony FE 28-70mm f/3.5-5.6 OSS zoom lens
- 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR engine
- Real-time Tracking and Eye AF technology (human/animal/bird)
- up to 10 frames per second with fast buffer clearance
- Latest generation Bionz XR image processing engine
- Improved low light performance and noise management with native ISO 100 to 51,200 (expandable to 204,800 for stills and 102,400)
- Upgraded 5.5 stops 5-axis in-body image stabilisation system
- 10fps continuous shooting with AF/AE Tracking, now up to f/22
- Uninterrupted shooting with over 828 JPEG + RAW images
- Dual card slots with 1x CFexpress Type A and SD UHS II
- 759 AF points (94% coverage) with 30% AF-S speed improvement
- Fully articulating 1.03 million-dot Vari-angle LCD touchscreen and new touch menu
- New dial with Stills/Movie/Slow and Quick Motion
- Upgraded 3.69 million-dot OLED viewfinder
- Improved grip
- Better connectivity with Digital Multi-Interface (MI) Shoe, USB Type-C, 1000Base-T Ethernet, 5GHz WiFi, and HDMI Type-A
- Remote control and focusing with Imaging Edge App
Key Movie features
- 4K/60p in Super35 format with full pixel readout without binning
- Full frame 7K oversampling 4K/30p
- Full HD 120p
- 10bit 4:2:2 with All-Intra compression, XAVC-HS / H.265 at a max bitrate of 600Mbps
- S-Log3 and additional S-Cinetone with 15+ stops of dynamic range
- Top panel video record button
- Unique Sony AF assist from the FX6 Cinema Line with breathing compensation and focus map
- Live stream via USB
Sony a7 IV Camera With FE 28-70mm Lens Kit in More Detail
Sony FE 28-70mm f/3.5-5.6 OSS Lens
This 35mm full frame mid-range zoom lens is designed to work with perfectly with the a7 IV, delivering excellent contrast and resolution right out to the edges of the image.
Aspherical lens technology maximises portability without sacrificing quality and the lens combines three aspherical elements with one ED (Extra-low Dispersion) glass element to deliver high-precision shots and breathtaking rendering.
Lenses constructed with conventional optical glass struggle with chromatic aberration as the focal length increases. Extra-low Dispersion (ED) glass technology was developed to counter these issues, delivering superior contrast and colour quality across the entire focal length, even at large aperture settings.
The 7-blade circular design keeps the aperture almost perfectly circular throughout the full aperture range. This makes it possible to achieve smoother, more natural defocusing in your images as well as artistic bokeh.
Compact 72.5 x 83mm and lightweight 295g with a 55mm filter thread, ideal for adding cost effective and easy to get filters to enhance your photography and videography.
New 35 mm full frame (35.9 x 23.9 mm) Exmor R CMOS sensor
In the heart of the a7 IV is a new full frame sensor with approximately 33.0 megapixels. Capture outstanding detail and resolution in JPEG, HEIF and RAW in 3:2 format at up to 7008 x 4672 pixels.
Cutting edge Bionz XR image processing engine
The Sony a7 IV features a revised system architecture with enhanced processing performance from image capture through signal processing with the Bionz XR inherited from the Alpha 1 camera. Processing latency is minimised and image processing power is dramatically increased. User interface, network and file management processing is enhanced for quicker responsiveness regardless of processing load.
15+ stops of dynamic range with wide sensitivity range
The A7 IV has a native ISO range of ISO 100 to 51,200 which is expandable to 204,800 for stills and 102,400 for movies. Efficient noise reduction processing delivers higher resolution from the 33 megapixel image sensor. Resolution is complemented by high sensitivity with low noise, plus approximately 15 stops of dynamic range at lower ISO’s for smooth, natural gradations from shadows to highlights.
Image Sensor Shift mechanism with 5-axis compensation
Optimised image stabilisation algorithms combine with a high precision stabilisation unit and gyro sensors to achieve up to 5.5-stops of shutter speed advantage on the updated A7 mark IV camera. This maximises quality of higher resolution images from the camera’s 33 megapixel sensor. The body also features an Active Mode with outstanding stabilisation for handheld movie shooting.
Fast Hybrid AF With Real-time AF Tracking
AI-based Real-time Tracking automatically maintains accurate focus with a subject recognition algorithm using colour, pattern (brightness) and subject distance (depth) data to process spatial information in real time at high speed. Real-time Tracking is faster, more accurate, and more tenacious than before for Human/Animal/Bird with Right/Left Eye Select for humans and animals.
759 point full-area phase detection AF
Focus down to EV -4 using full frame 35 mm with 759 points (phase-detection AF) in a high-density focal plane phase-detection AF system covering approximately 94% of the image area for accuracy and unfailing focus.
New Real-time AF bird mode
In addition to Real-time Eye AF for humans and animals, the a7 IV employs subject recognition technology for Real-time Eye AF for birds. Select your subject bird to be tracked and the camera automatically detects and focuses on the bird’s eye whether even in flight with optimised algorithms even with erratic movement.
4K movie recording with multiple formats
Record in-camera 4K at up to 60 frames per second in super 35 mode (APS-C Crop) with smooth slow-motion imagery. The a7 IV is also capable of capturing up to 3840 x 2160 in 4:2:2, 10bit, NTSC at 24p (100 Mbps / 50 Mbps). Recording formats include XAVC S, XAVC HS, XAVC S: MPEG-4 AVC/H.264 and XAVC HS: MPEG-H HEVC/H.265 for various compression options.
Full pixel readout without binning for high-res 4K
Full frame and Super 35 formats can be selected for 4K movie recording with full pixel readout in Super 35 mode (approx. APS-C 16:9), without the need for pixel binning. This makes it possible to condense approximately 2.3 times the amount of data required for 4K movies, resulting in high-resolution, high-detail 4K with minimal moiré.
Expressive S-Cinetone
The camera now includes S-Cinetone which is the same colour matrix from FX6 colour and skin tones. Based on technology acquired through development of Cinema Line cameras S-Cinetone renders natural mid-tones for healthy-looking skin colour, with soft colours and beautiful highlights.
Effective heat-dissipation
A newly developed heat dissipating structure in the a7 IV keeps temperatures within their normal operating range, preventing overheating while maintaining compact body dimensions.
Independent stills and movie controls
Shooting settings now change according to the selected shooting mode, with a record button on the camera’s top panel, new control dial and new menu system.. This can be an advantage when you want to use different aperture, shutter speed, and other settings for shooting stills and movies.
Fast USB Type-C and 1000BASE-T connections
A USB Type-C connector supports fast SuperSpeed USB data transfer. This makes high-speed PC Remote data transfer available for smooth handling of large image files.
HEIF with excellent image quality
In addition to a range of RAW and JPEG formats, the a7 IV includes the HEIF (High Efficiency Image File) format for smooth 10-bit gradations that provide more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. The advanced compression technology used by the HEIF format also maintains image quality that is on a par with the best JPEGs, with approximately twice the compression.
CFexpress Type A and UHS-II SD card slots
Two media slots support high speed CFexpress Type A and UHS-II SD cards. These provide higher overall capacity and faster read/write speeds. CFexpress Type A cards are ideally suited to high-speed continuous still shooting as well as high-resolution, high-bitrate movie recording. Recorded stills and movies can be saved to the memory media in numerous ways, to match a wide range of applications and needs.
Comprehensive touch control
A revised menu structure has been added which provides easier navigation and touch-responsive menu operation with more intuitive control. Even more intuitive control is provided by Touch Focus and Touch Tracking so all you have to do is touch a subject on the monitor to initiate Real-time Tracking for that subject.
High-capacity Z-series Battery
Shoot up to 610 stills per charge with this optimised camera.
You can read more and compare the new model against the previous one in our Sony a7 IV vs a7 III blog here.
What’s in the box
- Sony a7 IV Full Frame Mirrorless Digital Camera
- Sony FE 28-70mm f/3.5-5.6 OSS kit lens
- Rechargeable Battery NP-FZ100
- AC adaptor
- Power cord
- Shoulder strap
- Body cap
- Accessory shoe cap
- Eyepiece cup
- USB-A to USB-C cable (USB 3.2)
- Lens hood
- Lens cap
- Lens rear cap
Optional Accessories
- Hoya NX-10 UV filter - protect the front element and reduce the effects of ultraviolet light
- Hoya NX-10 Circular Polarising filter - a great option for capturing outdoor scenes without glare and reflections as well as enhancing blue skies.
- B+W 55mm XS-Pro Digital Variable ND Filter MRC Nano - variable ND filter for capturing movies and stills and controlling shutter speed while compensating for brighter light.
- 160GB Type A CFexpress card - high speed, high capacity Sony Tough memory card
- 80GB Type A CFexpress card - high speed Sony Tough memory card
- Sony Z battery NP-FZ100?
- ECM-B1M Shotgun Microphone - an integrated Digital Multi-Interface (MI) Shoe mic with no cables or batteries required
- HVL-F32M External Flash high power Digital Multi-Interface (MI) Shoe flashgun with no cables or batteries required
- XLR Adaptor Kit XLR-K3M - Digital audio with x2 Phantom-power capable XLR/TRS inputs
Sample photos
FE 50mm f/1.2 GM Lens. Exposure: 1/1600 sec. f/2. ISO 200
FE 50mm f/1.2 GM Lens. Exposure: 1/125 sec. f/1.2. ISO 1000
Standard Delivery
Delivery Time: 6-10 Working Days
Charge: Free
Expedited Delivery
Delivery Time: 3-5 Working Days
Charge: £60.00 (Some items may be free of charge. Please check the delivery fee when you checkout.)
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Next Day isn't available on some products and excludes AB30-AB63, DD8-DD10, FK17-FK21, IV4-IV9, TD15-TD20, PH10-PH14, JE1-JE5, GY1-GY10 and BFPO' postcodes. Orders on Sunday, prior to 12.30pm may also be restricted in some locations and incur an additional 1 working day for delivery. This will be notified at the point of checkout.
We've done everything possible to try and reduce the risk of this happening. If you have placed a multiple order and for whatever reason part of the order isn't available, we follow a simple process to keep you informed:
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We've tried to make as much stock as possible available for Next Day delivery. The exceptions for this would be:
- We are unable to offer Next Day to any of the following postcodes - AB63, DD8-DD10, FK17-FK21, IV4-IV9, TD15-TD20, PH10-PH14, JE1-JE5, GY1-GY10, BFPO.
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WHAT IS YOUR ONLINE RETURNS POLICY?
Ourfriday is dedicated to making the return process simple for our customers. If customers have any problem with a product, Ourfriday gladly accepts authorized returns within 14 days of receipt for most items (as per the terms and conditions below).
Return requests must be made within 14 calendar days of receipt. Customers have to pack and ship the product within 14 calendar days after requesting for returns. Opened items are authorized to be returned unless they are used (including trial), installed or activated. The returns have to be made in their original packaging with all accessories that are included in the packages due arrival.
All personal data and installation must be erased before returning the products. Returns will be checked by technicians of Ourfriday when delivered. Refunds will be made in14 business days after parcels have been delivered to the return address if no problem is found with the returns. For returns that are not made as instructed, parcels will not be accepted and will be returned to the customers. Customers will be responsible for the postage for delivering the parcel back to them.
Terms & Conditions
- For used, installed or activated products returned due to change of mind, up to 30% of the product value may be deducted from the refund as diminished product value.
- Due to hygiene concerns, an extra 10% of the item's value will be deducted from the refund for returns of unsealed personal items such as earphones and headphones.
- Return parcels must be sent to the destined return address. Ourfriday will not be responsible for parcels that are sent to addresses other than our destined return address.
- Ourfriday reserves the right to ask for photos and serial number of items that are to be returned to verify that it is supplied by us.
- Ourfriday Warranty does not cover damage caused by liquid, intentional damage, damage caused by dropping the product or mistreatment, damage caused by attempting to repair or adapt the device by yourself or a third party, accidental physical damage such as cracks or breaks, damage caused by improper use of accessories, faults or damage that may arise due to normal wear and tear – e.g scratches to touchscreen,acceptable battery life depletion, items that are jailbroken or rooted after sale, screen burn that has developed over the time of ownership.
How Do I Return the Order?Please Contact Ourfriday by the Following Methods
- Whatsapp: You can arrange free return shipping label and refund,
alternatively exchange or repair,
by sending Whatsapp message Ourfriday Support Team on +44 7525 291 733.
- Email: You can arrange your return or exchange by emailing
support@ourfriday.co.uk.
*Please be reminded that providing your Order ID in the emails/messages can help the team assist you efficiently.*
Who Will be Responsible for the Return Logistic Fee?Ourfriday will be responsible for the logistics fee for returning the faulty items and the items that are sealed but damaged on arrival.
For purchases that are returned due to change of mind and items not as expected, customers will be responsible for the transportation fee.
*Returns must be made with tracked service. Tracking numbers and photos for returned parcels should be provided with Ourfriday once parcels are sent.*
*Ourfriday are not liable for any return lost in transit.*
Ourfriday is dedicated to making the return process simple for our customers. If customers have any problem with a product, Ourfriday gladly accepts authorized returns within 14 days of receipt for most items (as per the terms and conditions below).
Return requests must be made within 14 calendar days of receipt. Customers have to pack and ship the product within 14 calendar days after requesting for returns. Opened items are authorized to be returned unless they are used (including trial), installed or activated. The returns have to be made in their original packaging with all accessories that are included in the packages due arrival.
All personal data and installation must be erased before returning the products. Returns will be checked by technicians of Ourfriday when delivered. Refunds will be made in14 business days after parcels have been delivered to the return address if no problem is found with the returns. For returns that are not made as instructed, parcels will not be accepted and will be returned to the customers. Customers will be responsible for the postage for delivering the parcel back to them.
Terms & Conditions
- For used, installed or activated products returned due to change of mind, up to 30% of the product value may be deducted from the refund as diminished product value.
- Due to hygiene concerns, an extra 10% of the item's value will be deducted from the refund for returns of unsealed personal items such as earphones and headphones.
- Return parcels must be sent to the destined return address. Ourfriday will not be responsible for parcels that are sent to addresses other than our destined return address.
- Ourfriday reserves the right to ask for photos and serial number of items that are to be returned to verify that it is supplied by us.
- Ourfriday Warranty does not cover damage caused by liquid, intentional damage, damage caused by dropping the product or mistreatment, damage caused by attempting to repair or adapt the device by yourself or a third party, accidental physical damage such as cracks or breaks, damage caused by improper use of accessories, faults or damage that may arise due to normal wear and tear – e.g scratches to touchscreen,acceptable battery life depletion, items that are jailbroken or rooted after sale, screen burn that has developed over the time of ownership.
Please Contact Ourfriday by the Following Methods
- Whatsapp: You can arrange free return shipping label and refund, alternatively exchange or repair, by sending Whatsapp message Ourfriday Support Team on +44 7525 291 733.
- Email: You can arrange your return or exchange by emailing support@ourfriday.co.uk.
*Please be reminded that providing your Order ID in the emails/messages can help the team assist you efficiently.*
Ourfriday will be responsible for the logistics fee for returning the faulty items and the items that are sealed but damaged on arrival.
For purchases that are returned due to change of mind and items not as expected, customers will be responsible for the transportation fee.
*Returns must be made with tracked service. Tracking numbers and photos for returned parcels should be provided with Ourfriday once parcels are sent.*
*Ourfriday are not liable for any return lost in transit.*
